Was Teleflorist, now Eflorist!

Privacy Statement


  1. About Euroflorist


Euroflorist Holding AB a Swedish company, registered with organization number 556675-9725, provides flowers and various services through its majority-owned subsidiaries across Europe ("Euroflorist").

When you use our website, or our other digital services, we collect, use and process your personal data. The protection and confidentiality of these personal data is important to us.

In this Privacy Policy, we explain how we are processing your personal data, the purpose and the legal basis for these processing activities.

We also explain when and why your personal data are shared with a third party and we inform you of your rights related to our processing of your personal data in this Privacy Policy.

  1. Euroflorist’s processing of your personal data
    1. Purchase of product and services


When you purchase a product or a service, Euroflorist process the personal data that you provide. We use the following data:

- Name of requester and recipient;

- Delivery address;
- Phone number of requester and recipient;
- Billing address;
- E-mail address;
- Payment information;
- IP address

 - Transactional information

The purpose of these processing activities is to provide you with the products and services you have purchased from us.

Euroflorist’s legal basis for processing your personal data is your acceptance of the Terms and Conditions under which you purchase a product or service.

    1. Registering your account

You are welcome to register an account at Euroflorist. This will improve and simplify your purchase experience. For these purposes, we will collect your personal data.

When you sign up for an account, we process the following data:

- Name and address;
- Phone number;
- E-mail address;

Our portal also allows you to enter and adjust these settings yourself.

Euroflorist’s legal basis for processing your personal data is your acceptance of the Terms and Conditions under which you sign up for the account.

    1. Marketing

When making a purchase at Euroflorist you will automatically be added to our mailing/sms list and you will receive offers and promotions. If you do not want to receive offers and promotions, you can always opt-out in all our email or sms communications.

Euroflorist’s legal basis for processing your personal data is our legitimate interests to operate our business.

Euroflorist strive to make our service and communications more individualized and user-friendly. We want your experience with us to be relevant to your personal preferences and needs. To achieve this, we analyse data on your usage of our services and integrate it with other relevant information you have provided to us. This enables us to determine the information you are most likely interested in receiving and secure relevant interaction.

You have the option to opt-out of individualized marketing in all our emails or sms communication.

Euroflorist’s legal basis for processing your personal data is our legitimate interests to operate our business.

If you have accepted Euroflorist’s marketing cookies, your email will be shared with a third party. The purpose of sharing your email with a third party is to evaluate the success of Euroflorist’s marketing campaigns. You have the option to opt-out of the sharing of your email by rejecting our marketing cookies.

Euroflorist’s legal basis for this is our legitimate interests to operate our business.

    1. Customer support

Euroflorist has various forms of customer support in order to help you. For us to be able to provide you with customer support, we will process your personal data to identify you and help you as best we can. On our website, you will be able to start a chat or you can contact us by phone, via email, or through social media. Of course, you can choose which information you send us. This data is only retained for as long as necessary to fully answer your inquiry.

The legal basis for the processing of your data as described in this section is your acceptance of the Terms and Conditions under which you use our services and our legitimate interests to operate our business.

  1. Retention period

Euroflorist keep personal data as long as necessary to process your order, have an account or have not opted out of our marketing. Certain processing of personal data is legally required of us to keep for a period. This includes, for example, any personal data we must process to comply with accounting and bookkeeping obligations.

  1. Why personal data are disclosed

We do not sell your personal data for marketing purposes to other companies. We may only share your personal data as follows:

  • We may share your personal data with third parties when your purchase involves service provided by a third party. These companies help us to properly process your order;
  • With our third-party service providers, who perform operations or work on our behalf and on our instructions as data processors;
  • With a third party when you have accepted our marketing cookies for the purpose to evaluate the success of marketing campaign.
  • To public authorities when required by law, regulation, legal process or enforceable governmental request. For example, if we suspect that there is fraud or abuse of our webshop, we can pass on personal data to the competent authorities.


We may also share aggregated data with our business partners and group of companies for various purposes, such as for improving our service, for system administration, statistics, research and analysis.

  1. Transfer to third countries

Some of the companies we work with are based in a country outside the European Union. The regulations in these countries do not always provide the same protection of personal data as European regulations. Transfer of personal data to a third country outside of the EEA that does not provide adequate protection will only take place if appropriate safeguards are provided according to the requirements in the General Data Protection Regulation.

  1. Cookies

When you visit our website we collect certain information by automated means using cookies. Cookies are small text files stored on your device when you visit a website. When you first visit a website, a cookie file is sent to your device that identifies your browser.


By using cookies you help Euroflorist improve the functionality of our website. They are important to reduce download time and improve your user experience. The cookie will collect information about how you use our websites and thus provide us useful information about how we can provide you with a better experience and improve our services.


For further information regarding cookies, click here.

  1. Third party websites

This Privacy Policy only addresses the collection, use and disclosure of personal data by Euroflorist. Our website occasionally contains links to other websites. We have no influence on those other sites. We do not guarantee that these companies will handle your personal data just as safely as we do. We recommend that you review the Privacy Statement of those sites before using them.

  1. Your rights

You have the right to request access, rectification, restriction and deletion of your personal data held by Euroflorist. You also have the right to receive a copy of your personal data in a structured machine-readable format. If you have an account, you may correct or delete information you have provided to us.

Should you wish to access, rectification, restriction and deletion or transfer your personal data, please contact our data protection officer (DPO) at [email protected].

  1. Complaints

If you have unresolved concerns, you also have the right to complain to the data protection authorities.

  1. Changing the Privacy Statement

From time to time, we may update or amend this Privacy Policy to reflect new or different privacy practices. We advise you to regularly review this Privacy Policy so that you are aware of any changes.

Effective date: January 2024 / Last updated: [January 2024]